The Miller Lite Cantroller

When Miller Lite wanted to get into gaming, we thought, “Why doesn’t gaming get into Miller Lite?”

That’s ad-speak for “we turned their beer can into a video game controller.”

Shiny Stuff
ANDYs: Shortlist x 2
Cannes: Shortlist
CLIOS: Bronze
One Show: Silver, Bronze, Merit x 12







(The event was lovely, thank you for asking)


Press
Creativity Editor’s Pick
Adweek
FWA of the Day
Campaign Ad of the Week
Variety
USA Today
Popular Mechanics
PC Mag
Mashable
The Takeout
Little Black Book

GCD: Myra Nussbaum
ACD: Guiga Cunha, Juan Davila, Nick Howard, Nick Stoner