Peloton

Peloton doesn’t just sell bikes or treadmills. They sell motivation. 

So how can you show just how motivating their instructors are? By letting them do it in their own words. 

Oh, but they’re not in their studio. They’re in some of cinema’s greatest moments of motivation.

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CCO: Joe Staples
ECD: Simon Bruyn
AD: Shelby Tamura